What is a Robo-adviser?
Robo-advisers (also Robo-advisor or Roboadvisor) are digital platforms that through an initial survey, collect information on their client’s financial situation and investment goals. This data is then used to offer advice, automatically invest client assets and manage them on an ongoing basis.
Various questions are asked at the start of the process and the answers you give, will help inform the algorithm how your funds are invested and determine a suitable risk profile. For example, the longer your investment horizon, the more likely it is that you can be exposed to and recover from more aggressive portfolios.
Robo-advisers will help you assemble a portfolio of assets and manage these on an ongoing basis – but they won’t give you full financial advice.
Although they are called advisers, this refers to the in-built algorithms and doesn’t necessarily mean there will be someone at the end of the phone if you have any questions.
The benefits of Robo-advisers
Easy access
As the platforms are accessed online, it means the services are easily accessible, 24/7 from multiple devices.
Low Minimum Balances
You can generally start an account with less capital than you would need for a human advisor. Independent financial advisors will often require their clients to have a minimum of investible assets
Low Fees
Often the main advantage of Robo-advisers comes down to cost, especially when compared to the services of traditional advisors.
By removing the human element, online platforms can offer a similar service at a fraction of the cost.
Signia brings the human touch
Signia’s strategy is to provide the best of both worlds, by blending a mix of technology and human expertise.
We’ve invested in cutting-edge tech to deliver a simple customer experience with accessibility, however we don’t rely on robots to manage your money – we keep the human touch.
Investing through Signia Invest provides access to a first-class wealth manager – Signia Wealth, who have been operating a successful track record for its clients since 2010.
Our award-winning team builds each portfolio to deliver the highest return for the given risk profile and actively manages each portfolio to deliver on our targeted returns.
Our investment platform uses the latest technology to make investing with us as easy as possible, without compromising your security. The Signia Invest platform provides 24/7 real-time online access. In addition, the technology has been adapted to allow access via a range of devices – phone, tablet or laptop – which ensures that your data and investment performance is accessible whenever you need it.
It’s not only important that your investments are straightforward to set up and simple to manage, but that you also know the people managing your money have your best interests at heart and an award-winning track record.
Is a Robo-Adviser Right For You?
The Robo-advisory market is still in its infancy. The new companies coming to market could benefit some consumers by lowering fees while expanding the paths to professional financial management. As with any investment decision, it’s important to understand what type of investment guidance you need and select a Robo-adviser, investment service, or financial professional to suit your situation and goals.
Choose a Service to Invest through
Important: Signia Invest does not provide personal advice. If you’re unsure as to whether an investment is right for you please seek advice. If you choose to invest the value of your investment will rise and fall, so you could get back less than you put in. Tax rules can change and benefits depend on individual circumstances. Past performance is not a guide to the future.
